Sorbellau - Supply Chain & Logistics Advisory
Strategy, Procurement, Tender Submissions, Operational Excellence, Chain of Repsonsbility, IT Transformation, Change Management
Sorbellau Advisory
Sorbellau Advisory delivers targeted, high-impact consulting for businesses seeking to transform their supply chain and operations. Led solely by Principal Consultant Chris Ong—a proven General Manager with 15+ years driving $150M+ in value across FMCG, agriculture, and industrial sectors— we specialize in practical solutions that deliver measurable ROI.
Core Services
Supply Chain & Logistics Optimization: Led national transport operations managing $250M annual spend across 80 carriers, delivering $2-3M yearly savings through carrier consolidation, route optimization, and cold chain excellence. Expertise includes direct-to-store delivery, feed/egg/export logistics, and 3PL transitions.
Procurement & Category Management: Achieved $8M annualized savings via strategic sourcing, complex negotiations (global software providers, telecom, facilities management), and tender processes—exceeding targets by 50-100% through spend analysis and supplier transitions.
Capital Projects & Greenfield Development: Delivered 4 new distribution centers on-time, on-budget, unlocking $150M lifetime value; handled full lifecycle from 5-year strategy, business cases, global tenders, AFL/lease negotiations, CAPEX procurement, to operational handover.
IT Implementation & Digital Transformation: Rolled out Proof of Delivery automation slashing claims 80%, implemented Fieldglass SAP for $300M contingent labor, and drove demand planning software deployments with international legal teams.
Process Optimization & Compliance: Pioneered Chain of Responsibility frameworks tested in court, mentored regional teams for high-performance cultures, and embedded ESG strategies via carrier partnerships—plus continuous improvement yielding multimillion-dollar efficiencies.
Tender Submissions & Strategic Advisory: Managed national FM tenders across AU/NZ, road train innovations with SA Government, and consulting diagnostics for casinos/hospitals/FMCG, blending Accenture/Infosys experience with corporate execution.
Why Choose Sorbellau?
With a track record at Inghams (GM Logistics), Infosys, and Accenture—plus a BComm in Corporate Finance & Contract Law—Chris bridges consulting strategy with real-world operations. We focus on your biggest pain points: cost leakage, compliance risks, tech gaps, and growth barriers. Expect hands-on guidance, from diagnostics to implementation, tailored for mid-market leaders in food, manufacturing, and logistics.
Ready to optimize? Contact Chris at 0477 898 888 or cong@sorbellau.com.au for a no-obligation assessment. Based in Brisbane, serving Australia-wide.
Services we provide
Supply Chain & Logistics Optimization
Procurement & Strategic Sourcing
Capital Projects & Greenfield Development
IT Systems Implementation & Digital Transformation
Process Optimization & Continuous Improvement
Chain of Responsibility (CoR) Compliance
Tender Submissions & Bid Management
Risk Management & Board Reporting
And much more!
We can also provide a large range financial services tailored to meet the needs of businesses of all sizes. We offer bookkeeping, payroll, tax preparation, financial statement preparation, financial planning, consulting, and cash flow management services.
Supply Chain & Logistics Optimization
Procurement & Strategic Sourcing
Capital Projects & Greenfield Development
IT Systems Implementation & Digital Transformation
Process Optimization & Continuous Improvement
Chain of Responsibility (CoR) Compliance
Tender Submissions & Bid Management
Risk Management & Board Reporting
Meet Chris
Chris Ong, Principal Consultant and founder of Sorbellau Advisory. With 15+ years as a General Manager and consultant, I've driven $150M+ in supply chain value—saving $3M+ annually on $250M logistics spend in a multinational FMCG public company, delivering greenfield DCs on budget, and negotiating singnificant procurement wins at Accenture and Infosys. Brisbane-based, I turn operational chaos into competitive edge for FMCG, agribusiness, and industrial leaders. Let's optimize yours.
Christopher Ong
Principle Consultant
Contact Us
Phone
+61477898888This is a heading
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